Gambling Advertising on Social Media | The Key Challenges and Take-Aways

Gambling Advertising on Social Media Raffaello Rossi, one of our PhD Researchers at the School of Management, was recently invited to take part in a podcast produced by the German news outlet Der Spiegel. Alongside the president of the German sports betting association, a solicitor specialising in gambling law, and a representative of the state authority, they discussed the current state of eSports betting, and how the research into the UK gambling advertising sphere on Twitter by the University of Bristol, might foreshadow what could happen in Germany, which is currently in the process of deregulating their online betting market. In the following piece, Raffaello reflects on the key-challenges of social media gambling advertising.

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Highlighting digital marketing trends for 2021

digital marketing trends 2021Enhancing business survival with digital marketing technology

An unprecedented year peppered with lockdowns and social distancing saw record reliance on technology – to attend work meetings from our hastily arranged home offices, to order essentials and to ‘see’ our families and friends, to name but a few.

Digital technologies have more than proven their powerful role for marketing and business survival over the last year.

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What’s your Favourite Christmas Advert?

What’s your Favourite Christmas Advert? It’s December, and that can only mean one thing…our TVs are filled with new Christmas adverts! (Okay, we know we’ve been watching them since September). Wasked some of our marketing academics to share their favourite Christmas adverts and why they enjoy them so much.  

One of the most anticipated Christmas advert every year is probably the John Lewis ad. And we’ve got two in our favourite Christmas ads list!  

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Be a better leader with our MSc Strategy, Change and Leadership!

master's at bristolAcross the private, public and not-for-profit sectors, today’s leaders are facing the most challenging operating circumstances for generations. In this landscape of global uncertainty, leaner workforces, budget cuts, and reliance upon digital communications and the competencies needed to lead organisations successfully have shifted.  Leaders now need to be skilled at crisis management, dealing with uncertainty and high-level strategic leadership.   

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Q&A with University Race Equality Champion and Head of School of Management, Prof Palie Smart

Black History MonthProfessor Palie Smart is the Head of the School of Management at the University of Bristol and also the University Race Equality Champion. She is the only Female BAME Head of a UK Business / Management School amongst the Russell Group Universities.

Here she tells more about what inspired her career in education, the barriers she overcame and her proudest moments…so far!

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