Raffaello Rossi, one of our PhD Researchers at the School of Management, was recently invited to take part in a podcast produced by the German news outlet Der Spiegel. Alongside the president of the German sports betting association, a solicitor specialising in gambling law, and a representative of the state authority, they discussed the current state of eSports betting, and how the research into the UK gambling advertising sphere on Twitter by the University of Bristol, might foreshadow what could happen in Germany, which is currently in the process of deregulating their online betting market. In the following piece, Raffaello reflects on the key-challenges of social media gambling advertising.
Highlighting digital marketing trends for 2021
Enhancing business survival with digital marketing technology
An unprecedented year peppered with lockdowns and social distancing saw record reliance on technology – to attend work meetings from our hastily arranged home offices, to order essentials and to ‘see’ our families and friends, to name but a few.
Digital technologies have more than proven their powerful role for marketing and business survival over the last year.
Business Schools of the Future
In a recent article published by the Chartered Association of Business Schools, Prof Palie Smart, Head of the School of Management at the University of Bristol calls for business schools to consider the part they play in creating a better world, and how business schools can become ambassadors for change.
School of Management Highlights of 2020
There’s no question that 2020 has been a year like no other. With everything it’s thrown at all of us, we thought we’d take a minute to reflect on a few of the things we’re proud to have achieved.
What’s your Favourite Christmas Advert?
It’s December, and that can only mean one thing…our TVs are filled with new Christmas adverts! (Okay, we know we’ve been watching them since September). We asked some of our marketing academics to share their favourite Christmas adverts and why they enjoy them so much.
One of the most anticipated Christmas advert every year is probably the John Lewis ad. And we’ve got two in our favourite Christmas ads list!
Black Friday 2020 – Not Canceled but Not the Same
Be a better leader with our MSc Strategy, Change and Leadership!
Across the private, public and not-for-profit sectors, today’s leaders are facing the most challenging operating circumstances for generations. In this landscape of global uncertainty, leaner workforces, budget cuts, and reliance upon digital communications and the competencies needed to lead organisations successfully have shifted. Leaders now need to be skilled at crisis management, dealing with uncertainty and high-level strategic leadership.
Q&A with University Race Equality Champion and Head of School of Management, Prof Palie Smart
Professor Palie Smart is the Head of the School of Management at the University of Bristol and also the University Race Equality Champion. She is the only Female BAME Head of a UK Business / Management School amongst the Russell Group Universities.
Here she tells more about what inspired her career in education, the barriers she overcame and her proudest moments…so far!
Management Reader, Dr Vanessa Beck, researches women’s experiences of menopause in the workplace
Many working women today are continuing to face prejudice and insecurities around their menopause. University of Bristol School of Management’s Dr Vanessa Beck, along with colleagues at The Open University and De Montfort University, conducted research on the taboo surrounding menopause at work.
MSc Management student, Luyu Yang, talks about her time at Bristol
We chatted to MSc Management student, Luyu Yang to find out more about why she chose to come to the UK, and particularly Bristol, for her Masters degree.