Category: Research

Celebrating women’s achievements in a challenging world

International Women’s Day is dedicated to celebrating the accomplishments of women, designed to raise awareness against gender bias and help create a gender equal world.

Here in the School of Management at the University of Bristol our vision is to empower the next generation of global citizens and leaders to address the grand societal challenges of our time. Gender equality is vital to building a sustainable, inclusive, and prosperous world and we’ve committed to promoting gender equality objectives throughout our teaching and student and staff experience.

A number of our academics are researching various issues around gender equality and many of our students have chosen to explore these issues more closely for their final year dissertation projects.

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Raffaello Rossi, one of our PhD Researchers at the School of Management, was recently invited to take part in a podcast produced by the German news outlet Der Spiegel. Alongside the president of the German sports betting association, a solicitor specialising in gambling law, and a representative of the state authority, they discussed the current state of eSports betting, and how the research into the UK gambling advertising sphere on Twitter by the University of Bristol, might foreshadow what could happen in Germany, which is currently in the process of deregulating their online betting market. In the following piece, Raffaello reflects on the key-challenges of social media gambling advertising.

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Enhancing business survival with digital marketing technology

An unprecedented year peppered with lockdowns and social distancing saw record reliance on technology – to attend work meetings from our hastily arranged home offices, to order essentials and to ‘see’ our families and friends, to name but a few.

Digital technologies have more than proven their powerful role for marketing and business survival over the last year.

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In a recent article published by the Chartered Association of Business Schools, Prof Palie Smart, Head of the School of Management at the University of Bristol calls for business schools to consider the part they play in creating a better world, and how business schools can become ambassadors for change.

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Dr Eleonora Pantano, Senior Lecturer in Marketing at the School of Management, shares her expert opinion on Black Friday and how this year it may be very different due to COVID-19.  

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Professor Palie Smart is the Head of the School of Management at the University of Bristol and also the University Race Equality Champion. She is the only Female BAME Head of a UK Business / Management School amongst the Russell Group Universities.

Here she tells more about what inspired her career in education, the barriers she overcame and her proudest moments…so far!

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Many working women today are continuing to face prejudice and insecurities around their menopause. University of Bristol School of Management’s Dr Vanessa Beck, along with colleagues at The Open University and De Montfort University, conducted research on the taboo surrounding menopause at work.

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Blood transfusions continue to play an important role in health care. The COVID-19 pandemic and government responses have severely impacted the timely provision of blood products, which could put patients at risk.

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