Category: Research

 Dr Harry Pitts, University of Bristol School of Management

Over the past decade, the issue of a four-day working week has been widely discussed as one way of escaping the broken relationship between work, welfare, and ceaseless economic growth. More recently, the pandemic has opened up the basic demand for a better work-life balance for those burnt-out by the exhaustion of remote working.

A number of pilots and studies have showed the policy’s positive effect on productivity and wellbeing. However, some of the evidence cited in support of the measure remains questionable, and its implementation at a national level in a country like the UK seems riddled with obstacles.

So: does the four-day week represent a pragmatic proposal for the near-future of work, or an impossible pipedream?

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Globalization and the advancements in information and communication technologies have set the pace to the rapid growth of real-time data collected from various sources, such as mobile phones, social media, and sensors, and shared through cloud-powered technologies.

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The vaccination roll out in the UK is offering hope to many excited tourists, but individual responsibility is the big weapon to save our Summer vacations.

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Celebrating women’s achievements in a challenging world

International Women’s Day is dedicated to celebrating the accomplishments of women, designed to raise awareness against gender bias and help create a gender equal world.

Here in the School of Management at the University of Bristol our vision is to empower the next generation of global citizens and leaders to address the grand societal challenges of our time. Gender equality is vital to building a sustainable, inclusive, and prosperous world and we’ve committed to promoting gender equality objectives throughout our teaching and student and staff experience.

A number of our academics are researching various issues around gender equality and many of our students have chosen to explore these issues more closely for their final year dissertation projects.

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Raffaello Rossi, one of our PhD Researchers at the School of Management, was recently invited to take part in a podcast produced by the German news outlet Der Spiegel. Alongside the president of the German sports betting association, a solicitor specialising in gambling law, and a representative of the state authority, they discussed the current state of eSports betting, and how the research into the UK gambling advertising sphere on Twitter by the University of Bristol, might foreshadow what could happen in Germany, which is currently in the process of deregulating their online betting market. In the following piece, Raffaello reflects on the key-challenges of social media gambling advertising.

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Enhancing business survival with digital marketing technology

An unprecedented year peppered with lockdowns and social distancing saw record reliance on technology – to attend work meetings from our hastily arranged home offices, to order essentials and to ‘see’ our families and friends, to name but a few.

Digital technologies have more than proven their powerful role for marketing and business survival over the last year.

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