Digital Marketing Trends 2022

digital marketing trends 2022Whilst the world battled with the pandemic in 2021, the marketing and business sector had to continue to come up with creative solutions to retain and engage consumers. These solutions frequently encompassed digital technologies, also because many offline channels were often unavailable. Alongside, consumers have been relying on digital and smart technologies progressively more and in unexpected ways.  (more…)

A School of Amazing Stories

School of Management Highlights 2021School of Management Highlights of 2021

It’s time to reflect on the past year, and though it may not have been what we were expecting, there’s still some incredible achievements we are proud of in the School of Management.

For starters we’ve gained some excellent rankings, in the Complete University Guide (2022) we’re 10th for Marketing and 16th for Business and Management (up from 18th in 2021).

Here’s what else we’ve been up to this year…


Community and economic development: building back strong Bristol co-operatives

Community and economic development: building back strong Bristol co-operatives.Dr Anita Mangan and Co-operative Assistance Network Limited (CAN) have recently published a report on co-operatives and community benefit societies in the West of England area. The Building back strong Bristol co-operatives project, which was funded by the University of Bristol’s Temple Quarter Engagement Fund, compiled up-to-date data on the size and health of the local co-operative sector, as well as investigating what ‘build back better’ means to local co-operatives.


What is the future of the Office?

future of the officeAs lockdown measures ease, employers will start bringing employees back into the physical workplace. But what will the future office look like post-pandemic? This was the subject of discussion at the first of the University of Bristol’s School of Management’s Discovery Series, a brand-new series of events sharing ‘Intriguing Conversations’ with our alumni, staff and students.  


A Four Day Week – is it workable?

4 day work week Dr Harry Pitts, University of Bristol School of Management

Over the past decade, the issue of a four-day working week has been widely discussed as one way of escaping the broken relationship between work, welfare, and ceaseless economic growth. More recently, the pandemic has opened up the basic demand for a better work-life balance for those burnt-out by the exhaustion of remote working.

A number of pilots and studies have showed the policy’s positive effect on productivity and wellbeing. However, some of the evidence cited in support of the measure remains questionable, and its implementation at a national level in a country like the UK seems riddled with obstacles.

So: does the four-day week represent a pragmatic proposal for the near-future of work, or an impossible pipedream?