Highlighting digital marketing trends for 2021

digital marketing trends 2021Enhancing business survival with digital marketing technology

An unprecedented year peppered with lockdowns and social distancing saw record reliance on technology – to attend work meetings from our hastily arranged home offices, to order essentials and to ‘see’ our families and friends, to name but a few.

Digital technologies have more than proven their powerful role for marketing and business survival over the last year.

(more…)

What’s your Favourite Christmas Advert?

What’s your Favourite Christmas Advert? It’s December, and that can only mean one thing…our TVs are filled with new Christmas adverts! (Okay, we know we’ve been watching them since September). Wasked some of our marketing academics to share their favourite Christmas adverts and why they enjoy them so much.  

One of the most anticipated Christmas advert every year is probably the John Lewis ad. And we’ve got two in our favourite Christmas ads list!  

(more…)

Q&A with University Race Equality Champion and Head of School of Management, Prof Palie Smart

Black History MonthProfessor Palie Smart is the Head of the School of Management at the University of Bristol and also the University Race Equality Champion. She is the only Female BAME Head of a UK Business / Management School amongst the Russell Group Universities.

Here she tells more about what inspired her career in education, the barriers she overcame and her proudest moments…so far!

(more…)

Head of University of Bristol School of Management response to the tragic death of George Floyd

Black Lives Matter “Momma…, Momma”

These were some of George Floyd’s final words. They will no doubt resonate in the minds of many people – a dying man calling for his mother, whilst in police custody.  Civil action and mass protests are accelerating around the US and other parts of the world in solidarity for George’s family and anti-racism.

(more…)